Using AI influencers

An influencer is a reusable virtual persona: a portrait, a set of reference images, a written description of how they look, and a separate content voice. When one is selected, every generated image features the same person and captions are written in their voice.

Platform influencers are made by our team and available to every workspace. Private influencers belong to your workspace alone — no other workspace can ever see or use them.

The closest explicit choice wins: an influencer picked for a specific post, then an Autopilot rule's influencer, then your brand kit's default, then none. Picking "No influencer" on a post stops the brand kit default from applying.

Describe the character in a sentence and AI drafts the profile, or fill it in step by step. AI then generates portrait options; you pick one and reference angles are generated from it. Generation uses your plan's AI image generations, and each step shows the cost first.

Reference images help guide the look but don't guarantee a perfect match. Only upload images of fictional characters or of people who've given written permission to be used as a digital persona.

An Autopilot rule can feature one influencer or rotate several — in order, at random, or by share of posts. Influencers that are archived or unpublished later are skipped automatically.